Welcome to MA.STRUM
Where performance meets design.
The Early Years
Founded in 2008, MA.STRUM has always been a brand rooted in innovation, driven by function, and committed to pushing the boundaries of outerwear design. A British brand with an eye for detail and a passion for performance, MA.STRUM takes inspiration from the world of sportswear, military, and utilitarian fashion, blending these elements into garments designed to withstand the elements while looking effortlessly stylish.
The early years of MA.STRUM were marked by a significant collaboration with the Massimo Osti Archive—one of the most revered names in technical fabric and garment research. Osti, the legendary Italian designer, was a pioneer in fabric development and garment technology, having founded iconic labels like Stone Island and C.P. Company. Through this partnership, MA.STRUM was able to draw upon Osti’s groundbreaking work with technical fabrics, giving the brand its initial direction and reputation for forward-thinking design.
2014 Onwards: John Sharp
In 2014, the brand entered a new chapter when it was acquired by John Sharp, an entrepreneur with a deep passion for quality craftsmanship and innovative fashion. Under Sharp's leadership, MA.STRUM has continued to evolve while staying true to its roots of combining form and function. Sharp’s vision for the brand emphasises a continued commitment to technical innovation, expanding the brand’s footprint and furthering its dedication to producing outerwear that performs as well as it looks.
John Sharp has been instrumental in steering MA.STRUM into the modern era, driving the brand forward with a focus on expanding its product range and maintaining its high standards of performance. His leadership ensures that the brand not only carries on its legacy but also stays ahead of the curve in fabric technology, garment construction, and design evolution.
John also proudly owns the menswear label Boneville. Founded in 1981, Boneville enjoyed great—albeit niche—success throughout the 1980s, closing its doors in the early 1990s. John bought the brand in 2012 and triumphantly reintroduced it to the market in 2014.
Evolution
As the brand evolved, MA.STRUM developed its own distinctive identity while continuing to embrace the principles of performance and innovation. With a focus on premium materials and a dedication to form-meets-function design, MA.STRUM outerwear is more than just fashion—it’s built to serve a purpose. Each piece is meticulously crafted to offer superior protection against the elements, combining innovative fabrics with advanced technical features. From breathable, weather-resistant jackets to multifunctional outer layers, MA.STRUM is about creating garments that perform under pressure.
At the core of the brand is a commitment to constant innovation. This ethos is reflected in every collection, with MA.STRUM garments often incorporating cutting-edge technology like laser-cut fabrics, heat-sealed seams, and ergonomic tailoring. The design team places emphasis not only on how the clothing looks but also on how it enhances the wearer's experience.
Today, MA.STRUM continues to evolve, always looking to the future while staying true to its roots. It’s a brand for those who demand more from their clothing—those who value innovation, style, and function.
With every collection, MA.STRUM sets out to redefine what’s possible in outerwear, ensuring that whether you’re navigating the city streets or the great outdoors, you’re doing so in comfort and style.